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The Light Suites Superloon

“Design makes things seem special, and who wants normal if they can have special? And that’s the problem. There are better ways to design than putting a big effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term”

Designer Jasper Morrison
Product Superloon
Art Director Enrico Magistro
Animation Alessandro Barzaghi

“I like to design in an evolutionary way,  to look at what came before,  not to throw away the collective effort in developing the fork,  or to imagine that I, Jasper Morrison, will reinvent  what has taken us hundreds of years to get right, but rather to try to improve on it, to summarize that effort and aim for the imaginary end game.
The moment you bring something new into a room, it has an effect on the atmosphere — that effect has to be a positive one, not just for a few weeks but over the years.”

–Jasper Morrison

Designer Jasper Morrison
Product Superloon
Art Director Enrico Magistro
Animation Alessandro Barzaghi