Created by the Bouroullec brothers in 2010, the AIM ceiling light is a design stripped to its most basic-and beautiful-essence. This innovative form of modern pendant lighting is constructed from a varnished aluminum sheet with a photo-etched optical PC (polycarbonate) shade. The internal reflector is photo-etched ABS. The cable can be adjusted to allow the fixture head and light distribution to be aimed in whatever way you choose. The cable has a total length of 354" long = 29.50 feet = 9 MT. Available in classic white, black and bronze in addition to new lively colors introduced in 2021 Anodized Blue Steel, Anodized Green, and Anodized Light Silver. The AIM pendant provides direct lighting and is available in two versions: hardwired or plug-in. 1. AIM - Hardwired: Connects to wall-switch by hardwiring to a 120V junction box (no additional LED driver is required). Comes with a 5" diameter canopy.2. AIM - Plug-in: Switch and cord that you can plug into a socket, non-dimmable. Inspiration behind the design: When they created the AIM ceiling light, brothers Ronan and Erwan Bouroullec wanted to keep its core essence limited to the source of light and its cord. By doing that, they ensured that the AIM is versatile enough for any setting not only because of its appearance, but also because it provides a convenient, easily "aimed" light.