Avant-garde and the contemporary
For Piero Gandini, developing a new Flos identity meant having the courage to make radical choices. Tackling the onslaught of LEDs in the realm of lighting was to be the first step in a second revolution of production which he started in the early 2000s with the acquisition of Federic Martinez’s firm Antares.
This led to the creation of Flos Architectural Lighting – dedicated to professional lighting for large-surface areas and public spaces. Piero discovered new designers and put them to work creating lighting architecture using the most advanced technologies. These very same technologies were used to create works of art such as ‘Ohhh!!!’ and ‘Ahhh!!!’ sculpture lamps in Baccarat Crystal by Starck, enlivened with some ‘Truisms’ by American Jenny Holzer (the critical statements against consumerism values – a contradiction as they were engraved on luxurious, desirable objects).
And so began, with this combination of art and technology, production that would go beyond the usual conventions – for an adventurous journey with no turning back.
by Stefano Casciani