From one millennium to the next
Under Piero Gandini’s management, Flos focused on the harmony between iconic forms, artisan craftsmanship and mass-production technology. However, the crucial step towards change came with the realization that contemporary objects can be a form of expression, with as many stylistic interpretations as there are languages in the world.
And so, Piero Gandini called upon the most promising talents in international design: from the “futuristic” style of Australian Marc Newson (with his Helice Lamp in 1993), to the English prophet of minimalist design Jasper Morrison, to Konstantin Grcic, the most refined and eclectic German designer.
International talents also joined the communications team with the arrival of advertising superstar Bruno Le Moult and famous photographer Jean Baptiste Mondino who created unusual and captivating images of products old and new alike. As Flos entered the new millennium with the passing of the great founder Sergio Gandini, they had already established themselves as an industry well-equipped to face the challenges of globalization.
by Stefano Casciani