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2000

From one millennium to the next

Under Piero Gandini’s management, Flos focused on the harmony between iconic forms, artisan craftsmanship and mass-production technology. However, the crucial step towards change came with the realization that contemporary objects can be a form of expression, with as many stylistic interpretations as there are languages in the world.

And so, Piero Gandini called upon the most promising talents in international design: from the “futuristic” style of Australian Marc Newson (with his Helice Lamp in 1993), to the English prophet of minimalist design Jasper Morrison, to Konstantin Grcic, the most refined and eclectic German designer.

International talents also joined the communications team with the arrival of advertising superstar Bruno Le Moult and famous photographer Jean Baptiste Mondino who created unusual and captivating images of products old and new alike. As Flos entered the new millennium with the passing of the great founder Sergio Gandini, they had already established themselves as an industry well-equipped to face the challenges of globalization.

 

by Stefano Casciani

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Achille Castiglioni and Piero Gandini, 2001
flos_philosophy_2000_sketch_May_Day_Grcic_Konstantin_02
Konstantin Grcic, a hand sketch for the May Day lamp, 2000
flos_philosophy_2000_Jean_Baptiste_Mondino_Philippe_Starck_05
Jean Baptiste Mondino with Philippe Starck
flos_philosophy_2000_Bruno_LeMoult_sketch_06
Bruno Le Moult sketch for Flos storefront
flos_philosophy_2000_Milano_Monforte_window_Bruno_LeMoult_06
Milano Monforte window by Bruno Le Moult