Design Holding Wall: the making of
A playful, interactive wall to celebrate the designers and their iconic design which built the history of Flos, B&B Italia and Louis Poulsen, together as Design Holding
Project Architect Calvi Brambilla
Interaction design & user experience DotDotDot
Illustrations Loris F. Alessandria
Animations Design Workroom
Place Salone del Mobile.Milano 2019
The three brands are represented in the interactive wall, where iconic products and designers are depicted and animated to disclose stories and secrets of their design process. A brand new and surprising form of corporate storytelling, with innovative ways to interact and engage with the visitors.