Flos Studios | Pablo Rodríguez
“In retail, the most important component is the lighting: how you tune the light, how you create the right environment, inside of the store, is really going to touch consumers in a meaningful way, consumers who are coming back to the store”
Lighting Designer Pablo Rodríguez
Place Light + Building 2018, Frankfurt
Creative Director Enrico Magristro
When working with international brands, is the lighting design project affected mainly by the brand identity or more by the typology of the space?
Lighting, by the way, is one of the most important elements in any environment, across the world. So this is something you cannot avoid. Taking care about the brand identity is important, but, obviously, the product and the consumer, the end consumer, how they are going to react to that, is super important.
What is your perception towards Flos’ product collection?
I think that the emotions that Flos historically creates through amazing new pieces and design have been, until today, something I really admire. Flos is by far one of the greatest companies in terms of design and it maintains the identity of the design, in touching, touching people like me, touching people normally, with the amazing designs they have been creating and executing until today.
How much the light design experience can drive and boost the business outcome of the store and why?
In retail, the most important component is the lighting: how you tune the light, how you create the right environment, inside of the store, is really going to touch consumers in a meaningful way, consumers who are coming back to the store, so if you have a bad light, nothing is going to happen, even if you have a great environment; if you have the right light, people are coming back, so it is super important to have the right technology, the right way of setting up the stores in the right way.
How would you take advantage of Flos’ Smart Control and Fast Track automation features?
In today environment, today retail is super fast, you need to modify, you need to change, really quick, sometimes two times in a week; how are you going to do a setup, if you don’t have the right tools available? One of the most important things is the lighting and how you tune the lighting really quick, so a smart component and how you are going to really control it in an easy way is very very important. If you don’t have that, the process of reacting quickly to the new product, the new components, inside of the store, is going to be longer. And what you need to react in retail has to be fast.