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Aim by Ronan and Erwan Bouroullec

By reducing the lamp to it’s most essential elements – a wire and a diffuser – the Bouroullec brothers breathe poetic life into the lamp with an impactful original shape, revolutionizing the geometrical centrality of the light source 

Designers Ronan & Erwan Bouroullec
Photography Philippe Jarrigeon, Frank Hülsbömer, Piero Fasanotto
Illustrations Ronan & Erwan Bouroullec

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The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants. The two designers confirm that their main source of inspiration is nature and its contemplation.

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Looking at the simplicity and naturalness of organic forms, they create equally simple and basic objects
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Designers Ronan & Erwan Bouroullec
Photography Philippe Jarrigeon, Frank Hülsbömer, Piero Fasanotto
Illustrations Ronan & Erwan Bouroullec