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1972

From the MoMA to the world

In 1972, the “Italy The New Domestic Landscape” show at New York City’s MoMA– the most important museum of contemporary art in America – was a phenomenon of unprecedented popularity celebrating the culture of art and industry.

Flos was featured in the show with several pieces – in particular by the Castiglioni brothers – consolidating the brand as an international avant-garde company. From that moment, the firm’s development and its popularity went hand-in-hand. Between the ’70s and ’80s, they expanded their production with new facilities, their market with branches abroad, and their product catalog (which included the acquisition of dell’Arteluce by Gino Sarfatti).

Another exhibition by the great Achille Castiglioni which opened in 1984 was held in eight European capitals, from Vienna to Madrid, confirming the Flos experience as unique, unrepeatable and unpredictable in its constant evolution.

 

by Stefano Casciani

Sergio Gandini and his lawyer Angelo Rampinelli at the Rome Law Court for the first legal action against Arco lamp copies, 1971
The Toio lamp in the MoMA design collection, New York, 1972
The new Flos factory in Bovezzo, 1976
Sergio Gandini and Achille Castiglioni, 1974
Official opening of the Flos store in the Galleria Subalpina, Turin, design by A. Castiglioni, 1972