From the MoMA to the world
In 1972, the “Italy The New Domestic Landscape” show at New York City’s MoMA– the most important museum of contemporary art in America – was a phenomenon of unprecedented popularity celebrating the culture of art and industry.
Flos was featured in the show with several pieces – in particular by the Castiglioni brothers – consolidating the brand as an international avant-garde company. From that moment, the firm’s development and its popularity went hand-in-hand. Between the ’70s and ’80s, they expanded their production with new facilities, their market with branches abroad, and their product catalog (which included the acquisition of dell’Arteluce by Gino Sarfatti).
Another exhibition by the great Achille Castiglioni which opened in 1984 was held in eight European capitals, from Vienna to Madrid, confirming the Flos experience as unique, unrepeatable and unpredictable in its constant evolution.
by Stefano Casciani