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22.02.18

Flos lights the exhibition ‘Italiana. Italy through the Lens of Fashion 1971-2001’

By offering its cutting edge lighting design skills and technology, Flos pays tribute to Italian fashion and its brilliant protagonists.
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
ph. Francesco de Luca, courtesy Camera Moda
UT Spot design Flos Architectural

FLOS is lighting partner of Italiana. Italy through the Lens of Fashion 1971-2001, an exhibition promoted and produced by Comune di Milano-Cultura, Palazzo Reale and Camera Nazionale della Moda Italiana, on show at Palazzo Reale in Milan from February 22 to May 6, 2018.

Conceived and curated by Maria Luisa Frisa and Stefano Tonchi to mark the sixtieth anniversary of the Camera Nazionale della Moda Italiana, the exhibition celebrates the story of Italian fashion from 1971 to 2001, highlighting the progressive affirmation of the Italian fashion system in this great season for all things Made in Italy. It was a remarkable period of relationships and contamination between the exponents of that particular generation of Italian architects, designers and intellectuals who charted the course of international culture. Clothes, contemporary art, fashion and design objects, photographs, magazines and sketches breathe life into a sophisticated design landscape through an imaginative creative kaleidoscope.

In partnership with exhibition designers and artistic directors Selldorf Architects and Studio Baschera Brigolin Mocchi, FLOS developed the lighting project and supplied innovative and high performance light sources, best suited to the exhibition. The UT Spot from the Flos Architectural collection represents a highly efficient and reliable choice, featuring a sophisticated, minimalist design mounted on a three-phase track system. The spotlight discretely enhances the texture, colour and manufacture of the outfits displayed on mannequins and favours the colour reproduction of the artworks, photographs, drawings and other objects on show, without altering or damaging them. Special accessories like lenses and anti-glare filters provide better optical control and comfortable light shaping by reducing glare to a minimum for visitors. All the lights have dimmers so that the light can be adjusted to the right level for each object or outfit and to enhance the atmosphere and theatricality of the exhibition design.