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03.12.18

Flos illuminates The Apartment by Elle Decor Italia for Airbnb Plus

A period apartment in the centre of Milan, transformed and furnished with style and personality by the most prestigious brands in the furniture, design, and technological sectors, hosted four days of interesting meetings on the topic of living.
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
Gaku by Nendo
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
Gaku by Nendo
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
Gaku by Nendo
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
The Apartment by Elle Decor Italia for Airbnb Plus. Photo courtesy Alberto Strada
Alessandro Valenti (Elle Decor), Luca Meinardi (Light Contract, Flos Group), Frederik De Wachter & Alberto Artesani (DWA Design Studio)

Thanks to the collaboration between Elle Decor Italia and Airbnb, a period home in Milan was transformed into The Apartment, a ‘temporary house’ that, for four days (30 November – 3 December), represented the values of the new category of Plus residence, launched by the well-known accommodations website. The interior design project, overseen by architects Frederik De Wachter and Alberto Artesani of DWA Design Studio, turned The Apartment into a container of unconventional emotions and experiences; a tailor-made project in which many important figures from the worlds of design, technology, and entertainment were involved.

As the exclusive partner for the home’s illumination, Flos carefully selected withall of the lighting fixtures used in order to ensure that the various spaces were both welcoming and unique, from the stairway to the library, dining room, living room, bedroom, bathroom, kitchen, and large terrace. The stratification of objects, typical of homes with a strong identity and personality, often occupied by multiple generations of the same family, was also seen in the choice of lamps: historic objects that defined Flos’ origins, like Luminator, Toio, Splügen Bräu, and Snoopy by Achille and Pier Giacomo Castiglioni, or Le Sfere by Gino Sarfatti, were in perfect dialogue with the latest decorative hi-tech products, like the String Lights by Michael Anastassiades or the Superloon futuristic white disc by Jasper Morrison; as well as the entirely new product designed by Japanese Oki Sato of Nendo, the meta-lamp Gaku, a decorative element that illuminates and decorates with its multiple accessories, used in various spaces in the home in its wired and wireless versions, like a frame that selects and accentuates the domestic landscapes.

Welcoming and cheerful, The Apartment was the setting for a series of meetings: conversations regarding interior design, style, hospitality, lighting, and entertainment. For the talk on the importance of light in interior design, Luca Meinardi, CEO of Light Contract (Flos Group) spoke with Elle Decor Italia and DWA Design Studio about the challenges and opportunities involved in creating an illumination project for a residential space, also mentioning the infinite solutions provided by Flos’ Home, Architectural, and Outdoor Collections which fully respond to the criteria of comfort, quality, design, uniqueness, and personality which every homeowner wants for his or her own living space.