Flos appoints Fabio Calvi and Paolo Brambilla as Design Curators
Flos has announced the appointment of Milanese architect duo Calvi Brambilla (Fabio Calvi and Paolo Brambilla) as its Design Curators. This decision came as part of the company’s strategic development programme, drawn up and put in place by Roberta Silva, just a few months after she joined Flos as Chief Executive Officer.
This is the first time in the history of Flos that the company has had external product design curators. The intention is to work closely, continually and comprehensively on product development, with the purpose of strengthening product range, stimulating interdepartmental synergy and speeding up development. This role will guarantee continuity with the past in terms of attention to the creative stage, while at the same time ensuring a better structured, more efficient product development process for each of the brand’s four collections: Flos Home, Flos Architectural, Flos Outdoor and Flos Bespoke, the latter now 100% owned by Flos.
Fabio Calvi and Paolo Brambilla, together, have a total of twenty years of collaboration with Flos, from the design of countless special installations to the planning of highly prestigious stands and display architecture, including Soft Walls—best stand winner at the Salone del Mobile 2017 and ADI Design Index 2018 finalist—to recent refurbishment of the historic Milanese Flos flagship store in Corso Monforte. This experience has afforded them an extensive privileged awareness of the brand’s philosophy and collections, hands-on experience with its evolution and a chance to get inside the extraordinary relationship Flos enjoys with the greatest creative talents on the international design scene.
This new role will see Fabio and Paolo working closely with all four Research & Development teams across the collections. They will also work alongside CEO Roberta Silva and with the Head of International Marketing and CDO Barbara Corti, together forming a Steering Committee – almost a tribute to the historic model of the Image Committee set up when Flos was founded in the sixties.
Roberta Silva, CEO of Flos, said: “Huge changes are underway in the home design and lighting sector. To successfully guide Flos, we must evolve in the direction taken by the company, preserving strong roots in its values and its DNA, but also innovating strategies and market approaches. Innovations that I am putting in place with my team will especially include improved coordination between the company’s four collections and innovation that preserves the cultural and cutting-edge strength of the past, hand in hand with the exciting creativity of our wonderful designers, in an approach that is more versatile and effective. It is a great pleasure for me to welcome two architects as passionate about design as Fabio and Paolo into the Flos family in the innovative role of Design Curators. Their great culture of design, teamed with a hefty skill set, professionalism and critical spirit, corresponds perfectly to the qualities that we were seeking for this role.”
Fabio Calvi and Paolo Brambilla commented: “Flos is a brand that has always turned trailblazing and design innovation into an element of differentiation and uniqueness. We are honoured by the confidence Roberta has shown in us and we are ready to step up to the plate in this exciting challenge. We like to imagine Flos as an art gallery and us as its curators, where the works of art are represented by poetical creations of light and the artists by the great designers who conceived them.”