Elements of Light
The first brand book ever published in the company’s history. It is conceived both as an inspirational corporate profile and a highly informative tool that confirms Flos as the ultimate destination brand in lighting design
Editorial Direction The Slowdown (www.slowdown.tv)
Editor Spencer Bailey
Contributing Writers Aileen Kwun, Mike Lala
Concept, Art Director Simone Piermaria
Design, layout, picture editing Studio Piermaria: Silvia Lavinia Carbonere, Qianhui Rao, Marco Jann
Photographers Beeldpunt, G. Borrelli, J. Bort, S. Bossi, S. Caleca, F. Caredda, F. Carlet, V. Clarysse, Creation-1 LLC, M. Crespi, R.Farren, P. Fasanotto, R. Fazel, A. Ferrari /C41, G. Fiorito (Sky-HBO), F. Ferrari, D. Galuzzi, S. Galuzzi, F. Hulsboemer, N. Ktucci, E. Laignel, E. Laignel /C. Johnson, E. Laignel /D. Mitchell, G. McCarragher, J.B. Mondino, S. Morris, V. Muñoz, Woo-Jin Park, J. Partee, E. Peter, B. Rahn/A-Frame, R. Rieger, G.Rowland, T. Sartori, M. Seleen, G. Sfakianakis, G. Silva, R. Stapleton, I. Tommasi, L. Torri, F. Vercruysse, Y. Wang, Warchol, C. Zhou
Creative Director Leone Balduzzi
Creative Producer Alessandro De Agostini
Art Director Elena Ottavi
At Flos, we craft edgy, new languages of light—and have been doing so for nearly 60 years. As you’ll see in the pages that follow, we aren’t just another lighting company. We’re a cultural one. We’re boundary-pushers. We’re conversation starters. We’re builders, doers, and dreamers. Throughout our history, we’ve produced revolutionary, category-defining products that enhance any building or setting, and we continue to lead in this way. Form, function, and performance drives each and every Flos creation. Merging technology and emotion, we integrate light into architecture and nature, bringing a sophisticated, poetic sensibility to all that we do.
We believe in less but better, and quality over quantity. We believe in cutting-edge experimentation. We believe in challenging ourselves. Taking the long view, we create sustainable and timeless lighting fixtures, each of which we refine to its truest essence. Known for our ability to make bold choices, we follow our instincts as opposed to trends. Organized into four divisions—Flos Architectural, Flos Decorative, Flos Outdoor, and Flos Bespoke—Flos incorporates a holistic, human-centered philosophy across our company. For us, light is a means to illuminate the unexplored, and as we enter this new century, we envision a brighter future—literally and figuratively—for everyone.
In Flos, you can’t find a uniform design model, but rather
a strong desire to make design that can express broader meanings
of the ‘sense of our time’, meanings that are often capable
of adding cultural values even to expressions of taste.
Flos’s contract projects around the world provide pitch-perfect examples of the kinds of sublime collaborations the company’s four divisions make possible. Across the fields of retail, residential, hospitality, exhibition, and workspaces, Flos steps in to make the best of a building and its surroundings, highlighting its details and helping its truest essence shine.
A series of interviews with visionary thinkers from the worlds of architecture, cinema, cooking, and art & culture, which explore the unique perception of light.
Bringing singular design sensibilities and iconic visions into the world of Flos—and, through the Flos lens, finding new, cutting-edge means of expression—the company’s collaborators imagine, draft, and co-create magic. In this section, we highlight five of them—Antonio Citterio, Piero Lissoni, Philippe Starck, Patricia Urquiola, and Vincent Van Duysen—each of whom has produced groundbreaking products for Flos, and also seamlessly incorporated the company’s lighting products into their own interiors and architecture projects. Enduring testaments to the flexibility, taste, and openness of the Flos brand, these legendary designers, among the world’s brightest creators, exemplify how the company, hand-in-hand with them, continues to step into the future..
The four divisions of Flos—Architectural, Decorative, Outdoor and Bespoke—organize the company’s human-centered designs into purposeful collections that work toward any use. Each division boasts a specialized, highly skilled research-and-development department that works hand-in-hand with best-in-class designers to create innovative, functional, and exquisitely designed lighting systems that exceed the sum of their parts.
We aren't just another lighting company. We're a cultural one. We're boundary-pushers. We're conversation starters. We're builders, doers, and dreamers.
An extensive portfolio of premium projects that Flos has completed around the world.